Starts: 9am Finishes: 12.30pm
With the emphasis on in-depth customer interaction during development, team members are being asked to take an active role in working with customers. This evolving role poses a big challenge for many who, in the past, rarely met “real” customers.
Linda Rising presents patterns she has used successfully to help you in direct, face-to-face interactions with your customers. These patterns describe solutions to common problems that occur again and again dealing with customers and users.
The patterns Linda discusses have memorable names such as It’s A Relationship—Not A Sale, Be Responsive, Show Personal Integrity, Build Trust, and Take Your Licks. Pattern names build a vocabulary that allows you and your development team to have meaningful conversations about — and to ultimately improve — customer relationships and the software you deliver.
The time is spent in lecture and a series of short “plays” with lots of discussion.