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Agile Specifications, BDD and Testing eXchange: Dan North on How to sell BDD to the business -
How to sell BDD to the business -
I don't care how you do it - I just want it better, faster and cheaper and I don't want you to keep bugging me

How do you present the benefits case of BDD to a sceptical, time-starved, budget-focused business sponsor? When we talk about Writing software that matters it is from the perspective of the business as much as anybody else.

Software delivery shouldn't be a zero sum game where you have to choose between writing quality software, showing bottom line results and having fun. In this talk, Dan shares his experiences of introducing BDD and Agile principles to senior stakeholders and business executives. Download the slides here

ABOUT DAN NORTH
Dan writes software and coaches teams in agile and lean methods. He believes in putting people first and writing simple, pragmatic software. He believes that most problems that teams face are about communication, which is why he puts so much emphasis
More about Dan North
PODCAST HOW TO SELL BDD TO THE BUSINESS -

This session took part at the Agile Specifications, BDD and Testing eXchange. You can view the other 7 podcasts here.

AGILE SPECIFICATIONS, BDD AND TESTING EXCHANGE PHOTOS
SPONSORS
Skills Matter Ltd
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QCon
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Methods & Tools
London Java Community
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AGILE DEVELOPMENT COURSES
Jutta Eckstein's Agile Software Development in Large and Distributed Environments, JUTTA ECKSTEIN'S AGILE SOFTWAR..
Allan Kelly's Agile Software Development Primer , ALLAN KELLY'S AGILE PRIMER
Antony Marcano, Andy Palmer & Chris Matts' Feature Injection Course, ANTONY, ANDY AND CHRIS' FEATURE INJECTION
Ashic Mahtab's Fasttrack to Git, ASHIC MAHTAB'S FASTTRACK TO GIT
Continuous Integration and Delivery, CONTINUOUS INTEGRATION AND DELIVERY
Craig Larman's Applying Advanced Object Design with Patterns, CRAIG LARMAN'S OBJECT DESIGN W PATTERNS
Danijel Arsenovski's Refactoring Dojo, DANIJEL ARSENOVSKI'S REFACTORING DOJO
Eric Evans' DDD Foundations, ERIC EVANS' DDD FOUNDATIONS
Eric Evans' Strategic Design, ERIC EVANS' STRATEGIC DESIGN
Gojko Adzic's BDD for Developers, GOJKO ADZIC'S BDD FOR DEVELOPERS
Gojko Adzic's Test Driven Development Workshop, GOJKO ADZIC'S TEST DRIVEN DEVELOPMENT WORKSHOP
Practical Agile Testing with Janet Gregory , JANET GREGORY'S AGILE TESTING WORKSHOP
Jon Jagger & Kevlin Henney's Agile Development for Developers, JON & KEVLIN'S AGILE DEVELOPMENT COURSE
Kevlin Henney & Jon Jagger's Mastering Agile Practice, KEVLIN & JON'S MASTERING AGILE PRACTICE
Linda Rising's Influence Strategies for Practitioners, LINDA RISING'S INFLUENCE STRATEGIES
Linda Rising's Patterns for Improved Customer Interaction, LINDA RISING'S PATTERNS FOR CUSTOMER INTE
Linda Rising's Fearless Change - Patterns for Introducing New Ideas, LINDA RISING'S PATTERNS FOR INTRODUCING NEW IDEAS
Liz Keogh's Agile, Lean & BDD Course, LIZ KEOGH'S AGILE, LEAN & BDD COURSE
Luke Hohmann's Certified Innovation Games for Customer Understanding, LUKE HOHMANN'S INNOVATION GAMES
Pekka Klarck's Robot Framework Hands-On Training, PEKKA KLARCK'S ROBOT FRAMEWORK HANDS-ON TRAINING
Masterclass: Reducing Technical Debt with Michael C. Feathers, REDUCING TECHNICAL DEBT WITH MICHAEL C. FEATHERS
Robert Schneider's Mission Critical Service Testing Using soapUI Pro, ROBERT SCHNEIDER'S SERVICE TESTING W SOAPUI PRO
Simon Brown's Software Architecture for Developers Workshop, SIMON BROWN'S ARCHITECTURE FOR DEVELOPERS
Simon Brown's Enterprise Software Developer, SIMON BROWN'S ENTERPRISE SOFTWARE DEVELOPER
Uncle Bob Martin's Clean Code: Agile Software Craftsmanship, UNCLE BOB MARTIN'S CLEAN CODE
Uncle Bob's Advanced Test Driven Development, UNCLE BOB'S ADVANCED TDD
Uncle Bob's Clean Code: Agile Software Craftsmanship, UNCLE BOB'S CLEAN CODE WORKSHOP
Uncle Bob's Test Driven Development and Refactoring, UNCLE BOB'S TEST DRIVEN DEVELOPMENT & REFACTORING
Uncle Bobs Agile Principles Patterns Practices & Planning, UNCLE BOBS AGILE PRINCIPLES
AGILE DEVELOPMENT PODCASTS
Janet Gregory:“Just” Enough Process, “Just” Enough Process
Janet Gregory : 16th May 2013		 View Podcast: “Just” Enough Process,
Nick Zeeb:High Performance Design, High Performance Design
Nick Zeeb : 14th May 2013		 View Podcast: High Performance Design,
Michael Chik:Villified Managers - Agile & Management = Antonyms?, Villified Managers - Agile & Management
Michael Chik : 9th May 2013		 View Podcast: Villified Managers - Agile & Management = Antonyms?,
Jackson Hull:Domo Arigato: Juice up your Development cycle with your own robot, Domo Arigato: Juice up your Development
Jackson Hull : 2nd May 2013		 Podcast Coming Soon: Domo Arigato: Juice up your Development cycle with your own robot,
Sandro Mancuso:Hands-on Session: Object Calisthenics and ATDD, Hands-on Session: Object Calisthenics an
Sandro Mancuso : 24th Apr 2013		 Podcast Coming Soon: Hands-on Session: Object Calisthenics and ATDD,
Allan Kelly:Business Analyst, Product Owner, Product Manager, Spy!, Business Analyst, Product Owner, Pr...
Allan Kelly : 17th Apr 2013		 View Podcast: Business Analyst, Product Owner, Product Manager, Spy!,
Alberto Brandolini:It’s not simple at all! , It’s not simple at all!
Alberto Brandolini : 16th Apr 2013		 View Podcast: It’s not simple at all! ,
David Nolan:Continuous Delivery with ETL Systems, Continuous Delivery with ETL Systems
David Nolan : 16th Apr 2013		 View Podcast: Continuous Delivery with ETL Systems,
Martin Thompson:Performance Testing Java Applications, Performance Testing Java Applications
Martin Thompson : 15th Apr 2013		 View Podcast: Performance Testing Java Applications,
Michael C. Feathers:The Design Principle that sneaks through your code, your system, and your life., The Design Principle that sneaks through
Michael C. Feathers : 10th Apr 2013		 View Podcast: The Design Principle that sneaks through your code, your system, and your life.,
James Grenning:TDD for [Embedded] C SOLID and Testable C, TDD for [Embedded] C SOLID and Testable
James Grenning : 8th Apr 2013		 View Podcast: TDD for [Embedded] C SOLID and Testable C,
Sandro Mancuso:LSCC - March, LSCC - March
Sandro Mancuso : 27th Mar 2013		 Podcast Coming Soon: LSCC - March,
Uncle Bob (Robert C. Martin):Object Oriented Design. What is it really?, OO Design. What is it really?
Uncle Bob (Robert C. Martin) : 21st Mar 2013		 View Podcast: Object Oriented Design. What is it really?,
Chris O'Dell:Team Transformation for Continuous Delivery, Team Transformation for Continuous Deliv
Chris O'Dell : 19th Mar 2013		 View Podcast: Team Transformation for Continuous Delivery,
Hans Dockter:Continuous Delivery Patterns for Large Software Stacks, Continuous Delivery Patterns for Large S
Hans Dockter : 13th Mar 2013		 View Podcast: Continuous Delivery Patterns for Large Software Stacks,
OTHER AGILE DEVELOPMENT EVENTS
Linda Rising Agile :Placebo or Real Solution?, Agile :Placebo or Real Solution?
FREE EVENT: In The Brain of Linda Rising
London, Monday, May 20th
Steve Smith The Strangler Pipeline: Winning over Hearts and Minds, The Strangler Pipeline: Winning over Hearts and Minds
FREE EVENT: In The Brain of Steve Smith
London, Tuesday, May 21st
Russ Miles From Patterns to Code: Coding Simple Event-Driven Components for Agile Software, From Patterns to Code: Coding Simple Event-Driven Components for Agile Software
FREE EVENT: In The Brain of Russ Miles
London, Thursday, May 23rd
Hans Dockter The Art of Builds (I) , The Art of Builds (I)
FREE EVENT: In The Brain of Hans Dockter
London, Tuesday, May 28th
London Software Craftsmanship Community:Hands-on Session , London Software Craftsmanship Community
FREE EVENT: Hands-on Session
London, Wednesday, May 29th
QCon New York, QCon New York
CONFERENCE (5 DAYS)
New York, Monday, June 10th BOOK NOW!
Alberto Brandolini Pissing against the wind, Pissing against the wind
FREE EVENT: In The Brain of Alberto Brandolini
London, Tuesday, June 11th
SPA 2013, SPA 2013
CONFERENCE (4 DAYS)
London, Sunday, June 23rd BOOK NOW!
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