Product Elevation 2021

Thursday, 18th - Friday, 19th November, Online Conference

18 experts will be speaking. Starts at 2:00 PM BST (2:00 PM UTC)

Elevate your learning on taking Product‑led, outcome‑driven approaches to Product creation

We are delighted to announce that we are hosting our first community conference, virtually, on November 18th & 19th 2021!

Our event connects passionate Product & UX people worldwide, to share case studies, examples and stories about elevating products to solve our customers’ most wicked problems. We are not about dry theory, but about telling our stories to help us all learn and grow – including how we failed, what we learned, how we elevated our products in the face of complexity and change.

The theme of our conference is Discover Together – how collaborative, product-led approaches to Product Discovery help us achieve business outcomes whilst delighting our users & customers.

Topics across our 3 tracks will include qualitative & quantitative product research techniques, all aspects of product management and UX, and product leadership & innovation. You will hear from the very best international & community speakers on their learnings from taking product-led, outcome-driven approaches. Speakers will include John Cutler, Barry O’Reilly and many more! Stay tuned as we announce many more over the coming months.

Learn how to achieve better outcomes by shifting from a project-led approach to a product-led mindset, and the concrete practices & examples to go with it.

Networking opportunities

This virtual event will not be your typical 1-way webinar. Our platform will allow plenty of networking opportunities including:
  • Breakout sessions with speakers & our other community members
  • Virtual Open Space – the opportunity to host your own session!
  • 1:1 networking
  • Joining our Slack channel to continue the discussions and get help

Who is our event for?

This is the perfect event for you if you are a:
  • Product Manager
  • Product Owner
  • UX or Visual Designer
  • User Researcher
  • Entrepreneur or Intappreneur
  • Leader
  • Developer
  • Tester
  • In any role curious to learn about product creation

For complete details on Product Elevation, please visit the project's microsite at productelevation.org

Excited? Share it!


Day 1: Nov. 18

1 / 2

Track Track 1: Outcome-Driven Product Creation Track 2: Modern Product Management Track 3: UX Design & Research Track 4: Product Discovery

Opening Remarks


Future of Company Creation

Barry O'Reilly


Radically Rethinking OKRs

Radhika Dutt

The Politics of Product Management

Glen Holmes

Building & Scaling Successful User Research

Vanessa Ko

Adaptability Over Recipes - How to Find Your Path to Navigate Product Discovery

Tim Herbig


EDGE: Experimentation Driven Growth Engine

Gonçalo Henriques

Survival Metrics

Adam Thomas

Talk Coming Soon!

Rachel O'Donnell


The Third Stream

Dionatan Moura and David Denham

Collaboration: Why is it so Difficult?

Alla Weinberg


Closing Remarks

Day 2: Nov. 19

2 / 2

Track Track 1: Outcome-Driven Product Creation Track 2: Modern Product Management Track 3: UX Design & Research Track 4: Product Leadership

Opening Remarks


"What If" Prioritisation – A Technique for Combatting the "Effort Dilemma"

Neil Killick

Zero Waste User Insights

Alina Magowska

Lightning Talks

Harini Janakiraman


Roadmaps are dead! Long live roadmaps!

Bruce McCarthy

Social Media for Business: How to build a brand when you don’t have time to build a brand

Brittni Bowering

Moving from Individual Contributor to Product Leader

Jason Knight


Asking Better Questions Together

John Cutler


Closing Remarks


To discuss sponsorship opportunities please contact the team:


Hold tight, skillscasts coming soon!


Thank you to our sponsors and partners


Thank you to our Community Partners