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09:00
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10:00
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KEYNOTE
Day 1, 4 Oct starts 10:00
Welcome + Housekeeping
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10:15
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2
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Keynote Talk - What's New in Amazon Appstore 2016 - Connecting Developers and Customers
Andy White and Iain Gavin
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Day 1, 4 Oct starts 10:15
Keynote Talk - What's New in Amazon Appstore 2016 - Connecting Developers and Customers
Andy White and Iain Gavin
About the speakers...
After playing a leading role in Just Eat's move to Amazon Web Services and an API architecture, Andy helped found the Product Research department and now focuses on building new experiences for Just Eat’s customers and restaurant partners on new and emerging platforms including Alexa, Fire TV and Just Eat's robotic delivery trial with partners Starship.
Andy has a degree in Computer Science, 15 years industry experience and still likes to get his hands dirty coding and soldering when possible.
Outside of work Andy likes Japanese cars and guitars.
Iain has been a member of the management team since he joined Amazon in 2009. He setup and ran
Amazon Web Services UK Ltd as Managing director for 6 years. He joined Amazon appstore as Director/GM in January 2015.
Iain earned his honor’s degree in Computer Science. He lives in Hampshire and enjoys spending his free time with his wife and two children. He is an Advanced Motorcycle Emergency Rider Volunteer for SERV Wessex, who run out of hours inter-hospital transport service for blood, platelets, and other blood products for use in transfusions. He also enjoys music, film and following London Irish rugby club.
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11:15
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Day 1, 4 Oct starts 11:15
Refreshments
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11:35
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Amazon Underground, a Year After
Mario Viviani
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Day 1, 4 Oct starts 11:35
Amazon Underground, a Year After
Mario Viviani
About the speaker...
Mario has also been an active part of the startup community. In 2015 he joined Amazon, where as Technology Evangelist he engages with the developer community and companies, presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.
Mario tweets at @mariuxtheone.
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12:10
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New Monetisation Channels: Amazon Coins and Merch by Amazon, Amazon Fire for kids (FreeTime unlimited)
Mike Hines
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Day 1, 4 Oct starts 12:10
New Monetisation Channels: Amazon Coins and Merch by Amazon, Amazon Fire for kids (FreeTime unlimited)
Mike Hines
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12:40
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13:40
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Building New Experiences on Amazon Fire TV
Mario Viviani
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Day 1, 4 Oct starts 13:40 (Track 1)
Building New Experiences on Amazon Fire TV
Mario Viviani
About the speaker...
Mario has also been an active part of the startup community. In 2015 he joined Amazon, where as Technology Evangelist he engages with the developer community and companies, presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.
Mario tweets at @mariuxtheone.
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Bringing Unity Games to Fire TV
Peter Heinrich
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Day 1, 4 Oct starts 13:40 (Track 2)
Bringing Unity Games to Fire TV
Peter Heinrich
This session will explore some of the considerations applicable when developing for streaming media devices, including Amazon’s Fire TV and Fire TV Stick. We’ll demonstrate how to account for the form factor (overscan, landscape, device and controller detection), and show you Unity makes it
About the speaker...
Before Amazon, Peter was a full-time game developer for fifteen years, working on desktop and console titles before moving to online and mobile games. He co-founded indie game studios Smarterville and Zero Entertainment after working as an individual contributor for several large game makers.
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Day 1, 4 Oct starts 13:40 (Workshops)
Tour of the Device Lab
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14:15
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Bringing Just Eat to the Big Screen: Creating a Group Ordering App for Amazon Fire TV
Andy White
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Day 1, 4 Oct starts 14:15 (Track 1)
Bringing Just Eat to the Big Screen: Creating a Group Ordering App for Amazon Fire TV
Andy White
About the speaker...
After playing a leading role in Just Eat's move to Amazon Web Services and an API architecture, Andy helped found the Product Research department and now focuses on building new experiences for Just Eat’s customers and restaurant partners on new and emerging platforms including Alexa, Fire TV and Just Eat's robotic delivery trial with partners Starship.
Andy has a degree in Computer Science, 15 years industry experience and still likes to get his hands dirty coding and soldering when possible.
Outside of work Andy likes Japanese cars and guitars.
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Data Movies: An innovative way of visualizing Player behaviour to aid the design and balancing of F2P games
Thomas Hulvershorn
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Day 1, 4 Oct starts 14:15 (Track 2)
Data Movies: An innovative way of visualizing Player behaviour to aid the design and balancing of F2P games
Thomas Hulvershorn
Data movies add an innovative, visual take on looking at Player behaviour and allow our designers to get a ‘feel’ for the data and the way our players play our games.
About the speaker...
In 2012 Thomas started at Outplay Entertainment as Operations- and Analytics Manager. Based on Lean Startup principles, he established Data Analytics as key ingredient to make informed decisions for creating and running successful F2P Games. Consequently, with over 150 staff members, Outplay is now the largest independent Mobile Games Developer in the UK. Above all, Thomas believes that in order to be an effective Data Analyst, you need to have a deep understanding and passion for the game you are analysing.
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14:50
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Working Backward from Amazon Customers: Audience Marketing Strategies
Lauren Stark
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Day 1, 4 Oct starts 14:50 (Track 1)
Working Backward from Amazon Customers: Audience Marketing Strategies
Lauren Stark
You’ll learn how to make the most of Amazon marketing channels to grow your business, including marketing placements on our storefront, and maximise your opportunities for device featuring. Plus, we’ll reveal a new opportunity for developers to receive exposure on Amazon.
About the speaker...
Lauren has worked for Amazon for over 6 years in 3 different countries, having founded the Appstore developer marketing programme in the US before transferring to Europe to launch developer outreach in EMEA. Now based in London, Lauren leads programmes focused on UK customer acquisition, retention and monetisation. Prior to Amazon, Lauren has experience in marketing and technology roles in the retail industry. When not checking out new apps and games, Lauren can be found exploring London, hiking, or skiing and has recently completed level A1 Spanish. Lauren holds an MBA from University of California, Berkeley and a BS in Industrial and Systems Engineering from Georgia Tech.
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Designing for Tablet - Patterns and Best Practices
Mario Viviani
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Day 1, 4 Oct starts 14:50 (Track 2)
Designing for Tablet - Patterns and Best Practices
Mario Viviani
About the speaker...
Mario has also been an active part of the startup community. In 2015 he joined Amazon, where as Technology Evangelist he engages with the developer community and companies, presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.
Mario tweets at @mariuxtheone.
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Workshop: Creating a Media Streaming App for Fire TV in Minutes
Luca Sale
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Day 1, 4 Oct starts 14:50 (Workshops)
Workshop: Creating a Media Streaming App for Fire TV in Minutes
Luca Sale
If you're eager to discover how to kick-start your experience in designing and building rich media streaming apps, we've got you covered! In this workshop we will show you how you can setup an Amazon Fire TV app in a few minutes.
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15:20
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Day 1, 4 Oct starts 15:20
Refreshments
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15:40
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Creating voice experiences for Amazon Echo with the Alexa Skills Kit
Dean Bryen
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Day 1, 4 Oct starts 15:40 (Track 1)
Creating voice experiences for Amazon Echo with the Alexa Skills Kit
Dean Bryen
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Intro to AWS for Android Developers
Ian Massingham
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Day 1, 4 Oct starts 15:40 (Track 2)
Intro to AWS for Android Developers
Ian Massingham
Join this session with AWS Technical Evangelist Ian Massingham and learn how AWS makes it simple to quickly access scalable backend services for your mobile apps and games; access compute, storage, databases, monitoring, streaming, content delivery, data warehousing, and machine learning, all without provisioning or managing servers.
About the speaker...
In his role works he works to increase the awareness of AWS cloud services and works with customers of all sizes, from start-ups to large enterprises, to help them benefit from the adoption of AWS. He has a special interest in the development of Connected Device and IoT applications, and in architecture patterns for the deployment of large scale gaming platforms in the Cloud.
Ian has almost 20 years’ experience in the IT industry, covering operations and engineering within hosting, telecommunications and cloud service providers. Prior to joining AWS, he lead a systems engineering team for an integrated software and hardware company that focused on the creation of cloud computing services with telecommunications and other IT service providers across Europe, the Middle East and Africa.
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Workshop: Integrating Amazon APIs in Unity
Peter Heinrich
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Day 1, 4 Oct starts 15:40 (Workshops)
Workshop: Integrating Amazon APIs in Unity
Peter Heinrich
This session will describe the simple steps necessary to incorporate Amazon APIs into your app or game developed with Unity.
About the speaker...
Before Amazon, Peter was a full-time game developer for fifteen years, working on desktop and console titles before moving to online and mobile games. He co-founded indie game studios Smarterville and Zero Entertainment after working as an individual contributor for several large game makers.
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16:10
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How To Build a Robot Army
Nicoll Hunt
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Day 1, 4 Oct starts 16:10 (Track 1)
How To Build a Robot Army
Nicoll Hunt
About the speaker...
A veteran of Codemasters, Visual Science and Realtime Worlds he is a rising star in the indie scene. Nicoll's one man studio I Fight Bears found unlikely critical and commercial success with multi-platform time-travelling-lumberjack-em-up FIST OF AWESOME. His latest title, MAXIMUM CAR, boldly claims to be the 2nd greatest racing game of all time.
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Player Behaviour and Giving - Why Causes Matter to Gen Z and Millennials
Jude Ower
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Day 1, 4 Oct starts 16:10 (Track 2)
Player Behaviour and Giving - Why Causes Matter to Gen Z and Millennials
Jude Ower
About the speaker...
Through these passions, Jude is curating a book, Startup Secrets (www.startupsecrets.club). She recently has been awarded an MBE in the 2015 New Years Honours list. Jude has been voted top 100 women in Tech in Europe, Top 100 women in Games in the
UK and in the Creative England Top 50 2015. More recently she won the Talent Unleashed award, judged by Richard Branson, as the ‘One to Watch in 2015’ and shortlisted for the Veuve Clicquot ‘New Generation’ award May 2015.
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Getting Started with AWS Mobile Hub
Paul Maddox
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Day 1, 4 Oct starts 16:10 (Workshops)
Getting Started with AWS Mobile Hub
Paul Maddox
Hear from AWS Solutions Paul Maddox and watch him show you how AWS lets you develop apps without managing the infrastructure, so you have more time to focus on things that make your app great.
About the speaker...
Paul has been with AWS for 18 months, specialising in helping organisations use AWS Mobile services and is also a previous co-founder of a successful mobile application with 2m active users.
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16:40
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Making the Fire TV work for you
Ian Masters
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Day 1, 4 Oct starts 16:40 (Track 1)
Making the Fire TV work for you
Ian Masters
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17:05
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Amazon Lab 126
Chris DeNamur
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Day 1, 4 Oct starts 17:05
Amazon Lab 126
Chris DeNamur
Amazon Lab126 began in 2004 as a subsidiary of Amazon.com. Since then, we have worked to produce hardware and software for devices like Fire tablets, Kindle Voyage, Amazon Fire TV, and Amazon Echo.
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17:30
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Day 1, 4 Oct starts 17:30
Closing Remarks/Giveaway
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17:40
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Day 1, 4 Oct starts 17:40
After Party
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