Engagement Marketing Manager

Responsibilities

● Building and driving clear communication strategies and plans linked to core business goals.

● Defining effective communications, channels, and methods of delivery to ensure maximum ROI is consistently delivered

● Collaborating with product and technology teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities

● Engage with Current communities and engage with partners to leverage third party communities.

● Building outbound marketing campaigns based on targeting key customer segments to drive initial adoption and ongoing engagement with Skills Matter.

● Developing clear, concise, and strategic messaging in line with the agreed communication plan, appropriately targeted to different target groups

● Creating and implementing personalised, contextual and relevant messages to our Community.

● Analysing customer engagement data and solve customer problems while also contributing at the strategic level.

About you

● The ability to design and execute end to end email campaigns

● The ability to analyse campaign performances and apply improvements where needed

● Basic understanding of HTML, CSS and general email design principles

● A clear understanding of customer segmentation, list management and deliverability

● Excellent copywriting and communication skills

● Enjoy the challenge of meeting KPIs and business metrics

● Self-motivated and keen to make an impact

● Excellent organisational skills and an ability to multi task.

● Experience working in a fast paced environment

● Background in Technology or Technology related company or a very strong interest in Technology (Software Engineering/Development preferred) desirable.

● Ideally you will be educated to Degree level (or equivalent) in Journalism, Digital Media, Marketing, or Communications.

Interested? Apply now! or send your CV to sam.mullaly@skillsmatter.com

Strictly NO Agencies