Adrian Cockcroft
Adrian Cockcroft has had a long career working at the leading edge of technology, and is fascinated by what happens next. In his new role as VP Sustainability Architecture at Amazon he is developing and sharing best practices for sustainable product architectures, and working with teams across AWS to support their own sustainability programs.
Cockcroft started out with a degree in Applied Physics and Electronics from The City University, London. He worked as a developer in the UK, joined Sun Microsystems and then moved to the United States in 1993, ending up as a Distinguished Engineer. Cockcroft left Sun in 2004, was a founding member of eBay research labs, and started at Netflix in 2007. He initially directed a team working on personalization algorithms and then became cloud architect, helping teams scale and migrate to AWS. As Netflix shared its architecture publicly, Cockcroft became a regular speaker at conferences and executive summits, and he created and led the Netflix open source program.
In 2014, he joined VC firm Battery Ventures, promoting new ideas around DevOps, microservices, cloud and containers, and joined AWS in October 2016, focused on the needs of cloud native and “all-in” customers. He recruited a team of experienced open source technologists to AWS, and has given keynote presentations at AWS Summits and many other events around the world. In 2021 he left AWS to transition to the Amazon Sustainability Team, and is the board observer for Amazon at the OS-Climate foundation. Cockcroft is a published author of four books, notably Sun Performance and Tuning (Prentice Hall, 1998), and contributed forwards to several books including Ahead In The Cloud - Best Practices for Navigating the Future of Enterprise IT (2018).
Talks I've Given
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Serverless First
Featuring Adrian Cockcroft
Adrian Cockcroft, VP Sustainability Architecture at Amazon will share the latest practices, features, patterns and tools from AWS Lambda that have been released in the past 6 months.
devops cloud aws -
Workshop - Cloud Native Architecture - Words of Experience, Bits of Advice
Featuring Adrian Cockcroft
Adrian has a unique experience as an expert in Cloud Architecture gained from his work at eBay, Netflix, through Netflix OSS, working with startups and enterprises at Battery Ventures, and most recently as VP Architecture at AWS. In this workshop, Adrian will share his experience and advice on...
cloud -
Speeding Up Innovation
Featuring Adrian Cockcroft
To be competitive today organizations need to optimize for time to value using continuous delivery, know how to build efficient and scalable cloud native serverless applications, and use chaos engineering to ensure strategic workloads are extremely resilient. This talk will cover current best...
cloud -
Workshop - Cloud Native Architecture - Words of Experience, Bits of Advice
Featuring Adrian Cockcroft
Adrian has a unique experience as an expert in Cloud Architecture gained from his work at eBay, Netflix, through Netflix OSS, working with startups and enterprises at Battery Ventures, and most recently as VP Architecture at AWS. In this workshop, Adrian will share his experience and advice on...
cloud -
Speeding Up Innovation
Featuring Adrian Cockcroft
To be competitive today organizations need to optimize for time to value using continuous delivery, know how to build efficient and scalable cloud native serverless applications, and use chaos engineering to ensure strategic workloads are extremely resilient. This talk will cover current best...
cloud -
It’s Complicated…
Featuring Adrian Cockcroft
What does it mean to be complicated? How can we manage complexity when we scale up systems? Why do people find it horrifying when the internal complexity of monolithic apps is replaced by a “death star” diagram of the relationships between microservices? Why do people expect complex...
architecture-&-design -
It’s Complicated…
Featuring Adrian Cockcroft
What does it mean to be complicated? How can we manage complexity when we scale up systems? Why do people find it horrifying when the internal complexity of monolithic apps is replaced by a “death star” diagram of the relationships between microservices? Why do people expect complex...
architecture-&-design -
It’s Complicated…
Featuring Adrian Cockcroft
What does it mean to be complicated? How can we manage complexity when we scale up systems? Why do people find it horrifying when the internal complexity of monolithic apps is replaced by a “death star” diagram of the relationships between microservices? Why do people expect complex...
architecture-&-design -
Cloud Native Architecture at Netflix
Featuring Adrian Cockcroft
Netflix optimizes for speed of development and high availability. Our cloud native architecture has developers running what they wrote and deploying code continuously using tooling and and patterns that minimize the impact of any production issues, and provide rapid visibility and automated...
architecture-&-design -
Cloud Native Architecture at Netflix
Featuring Adrian Cockcroft
Netflix optimizes for speed of development and high availability. Our cloud native architecture has developers running what they wrote and deploying code continuously using tooling and and patterns that minimize the impact of any production issues, and provide rapid visibility and automated...
architecture-&-design -
Cloud Native Architecture at Netflix
Featuring Adrian Cockcroft
Netflix optimizes for speed of development and high availability. Our cloud native architecture has developers running what they wrote and deploying code continuously using tooling and and patterns that minimize the impact of any production issues, and provide rapid visibility and automated...
architecture-&-design