Catalina has an extensive experience in User Experience and Design Thinking, leading creation of digital experiences in companies as Electronic Arts, where from 2017 to 2019, she lead the Romanian UX team for FIFA, Vodafone and ING Bank.
At ING she went from coordinating innovative digital campaigns, making ING one of the most loved Romanian brands in social media, to being the person behind the experience of ING Bank’s internet banking, Home’Bank.
She left the corporate world to become an entrepreneur, co-founding the Design Thinking Society with, what she proudly says, other 3 of the best makers in Romania, on their way to make some changes around design in Romania. They are an Innovation and Design consultancy boutique offering companies and startups consultancy to improve their products and services.
Catalina is also a UX trainer, mentor and advocate of design thinking approach. She is a certified Google Developer UX expert and invest effort and time in developing and supporting the tech communities.
She’s driven and curious.
Talks I've Given
Designing Experiences For Voice Interactions
Featuring Alina Catalina Banuleasa
In times where design revolves around interfaces and screens, moving towards UI-less experiences brings new challenges. Most of the interactions between humans are done through conversation and still, most of that communication is wrong. Technology brings new challanges but also makes life easier...ai uxdesign ux mobile ui android voice-interactions