Diana Mozo-Anderson
Expert Overview
Things I'm Doing
Talks I've Given
Marketing Science LeadVGW
I'm passionate about Marketing & Data Science, live & breath it, I'm pursuing a Master in Data Science, and lead the Marketing Science Team at VGW.
I have been living in Western Australia for the last 9 years, and love the relaxed - beach live style.
Last year I had the privilege of co-presenting a talk at DDDPerth, a non-profit conference for the Perth software community.
Talks I've Given
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Predictive Modelling for Online Advertising
Featuring Diana Mozo-Anderson
No longer is the ‘spray and pray’ methodology for finding customers working. No more is spamming people with numerous, unsolicited emails effective. Never again will 'stalking' with clumsy banners be cutting edge. Today it’s all about a strategy based on finding the right...
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