Edd is a technology and digital product consultant, currently helping a consumer smart home brand with their e-commerce experience. Prior to running his consulting business he was co-founder and CTO at graze.com, a company that designs, manufactures and sells healthy snacks online and offline in the UK and US. Edd built the original graze.com subscription commerce experience back in 2008, and has seen the business through international expansion, a private equity buy out and a multi-channel launch into retail in 2015.