Joe has over a decade of experience in business analysis and requirements engineering in both industry and academia, combining practical experience across a wide range of verticals — from FMCG to media — with a strong engineering background, anchored in a behaviour-driven approach to building solutions for customers. He uses this experience to allow him to translate with high fidelity between business and technical perspectives.
His practice is focused on finding simple principles in complex problems, improving the traceability of requirements, and balancing stakeholder perspectives across large and complex organisations, establishing common purpose and strategic alignment between disparate groups. He is a great believer in taking the practical learnings from one industry or discipline and using them to improve others.
Talks I've Given
Visualising Cukes: A Case Study in using Rich Representations to Achieve Client Consensus on End-to-End Experience
Featuring Joe Geldart and Chris Young
The more stakeholders involved with a project, the harder it is to achieve consensus on the project’s requirements, particularly when the system under discussion involves multiple interfaces joined into an end-to-end experience. This problem is exacerbated by the time pressures caused by the...cucumber bdd agile