Kent J. McDonald is an author, speaker, and coach who helps organizations improve the effectiveness of their projects. His more than 15 years of experience include work in business analysis, strategic planning, project management, and product
Talks I've Given
Business Value: It’s A Conversation, Not a Number
Featuring Kent McDonald
Teams often talk a great deal about how projects need to deliver “business value”, but what does that really mean? The true use of business value in projects is to determine what to deliver and in what order. Teams may try to quantify their business value but that activity may be entirely...