Lauren Stark leads the marketing team for Amazon Appstore in the UK.
Lauren has worked for Amazon for over 6 years in 3 different countries, having founded the Appstore developer marketing programme in the US before transferring to Europe to launch developer outreach in EMEA. Now based in London, Lauren leads programmes focused on UK customer acquisition, retention and monetisation. Prior to Amazon, Lauren has experience in marketing and technology roles in the retail industry. When not checking out new apps and games, Lauren can be found exploring London, hiking, or skiing and has recently completed level A1 Spanish. Lauren holds an MBA from University of California, Berkeley and a BS in Industrial and Systems Engineering from Georgia Tech.
Talks I've Given
Working Backward from Amazon Customers: Audience Marketing Strategies
Featuring Lauren Stark
Looking to grow downloads and revenue of your apps on Amazon? In this session, the Amazon Appstore marketing team will share Amazon audience profiles, customer behaviour, and purchasing trends- insights designed to help you optimise performance of your apps on Amazon by targeting your strategy to...