Peter Heinrich
Peter Heinrich is a Developer Evangelist with Amazon, specializing in mobile game development and web services. A frequent contributor to Amazon's developer blog, he also speaks regularly at technical conferences about best practices for creating games on mobile platforms. Peter addresses all aspects of game production, from design, architecture, and coding to marketing, analytics, and monetization.
Before Amazon, Peter was a full-time game developer for fifteen years, working on desktop and console titles before moving to online and mobile games. He co-founded indie game studios Smarterville and Zero Entertainment after working as an individual contributor for several large game makers.
Talks I've Given
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Workshop: Integrating Amazon APIs in Unity
Featuring Peter Heinrich
Amazon offers several APIs to simplify and streamline development of apps and games, including in-app purchasing, achievements and leaderboards, mobile ads, multi-screen support, and more.
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Bringing Unity Games to Fire TV
Featuring Peter Heinrich
If you develop apps or games with Unity, take advantage of Fire TV’s growing popularity to reach a whole new audience.
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Improving Appstore Rank: Best Practices (& Tactics to Avoid)
Featuring Peter Heinrich
How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads,...
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Understanding Your Power-Users (and Fostering More)
Featuring Peter Heinrich
A relatively small group—tiny, really—of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. Who are the members of this group, and how can you better engage them? More importantly, how do you encourage others to join the ranks of these...
monetization -
Building Spoken Language Apps for Amazon Echo and Alexa
Featuring Peter Heinrich
The Amazon Echo is next generation hardware designed around your voice. This session will provide a first glimpse of the device up close, and show how easy it is to create apps for it as we live-code some examples. We’ll cover the Alexa Skills Kit (ASK) and teach you everything you need to know...