Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Rahel runs the Content, Seriously meetup and teaches in the Content Strategy Master’s Programme at FH-Joanneum in Graz, Austria. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits (XML Press, 2013), co-editor of The Language of Content Strategy (XML Press, 2014), and working on two industry books, Content that Scales, and The Language of Content Design.
Talks I've Given
The Connection between Design and Content: Delivering on User Experience at Scale
Featuring Rahel Bailie
You can design the best user experience in the world. It can be beautiful, intuitive, engaging - but if you don't have content - the right content, enough content, semantic content - to go along with that UX, the whole experience can fall flat on its face. The metaphors we use are often...agile user-experience