Simon has been working with software vendors and startups in the "as a Service" market for 13 years. He specialises in infrastructure, platform and marketplace solutions, to enable new and existing business partners to access markets and sales opportunities through IBM channels, including the new IBM Digital Business. Simon provides business development support and enablement for partners wanting to get to market quickly, through prototyping and agilely developing their applications with a focus on revenue outcomes, including the API economy. He started in IBM as a CICS developer, and moved into channels management where he picked up responsibility for SaaS in Europe for IBM in the early 90s. Simon has a BSc in Mathematics and Computer Science, a Diploma in Strategic Market Management, and is a Project Management Practitioner.