Meet up

LDN *Virtual* Talks Feb 2021 - A Million Ads Takeover

Tuesday, 16th February, Online Meetup

This meetup was organised by Rust London User Group in February 2021


The LDN Talks Takeover meetup series will serve as a showcase for a particular dev team or company who are building with Rust.

Our first Takeover guests are A Million Ads

"A Million Ads is the personalisation expert. We use data to create personalised advertising with more context and more relevance to better connect with people".

We will be giving 3 developers from the A Million Ads team the floor to share what they are currently building with Rust and what they aspire to do with the language in the future.

We are also happy to announce that we are going back to our roots by being hosted virtually by Skills Matter, who will be using their online platform Hopin to host our meetup's while we are still going through this pandemic.

This event will be Live-Streamed due to the Corona-Virus Pandemic to attend the event


• Welcome

• News and Announcements

• Speaker: Mohan Taylor & Matt Bidewell

• Speaker: Tami Reichold

A Millions Ads Journey with Rust

We will talk about A Million Ads, our story how Rust is meeting our production needs of balancing performance with security, we'll also talk about training, baby steps, building confidence and we'll share some thoughts now we have some Rust in production.

Meeting Our First Production Need with Rust

This talk is about how Rust gives us choices, whether its pure Rust for high-performance, high throughput or a hybrid Node/Rust solution where we need a mixture of pure Node where we want rapid development. We will give examples using our hybrid location service built using Rust and Node with Neon, we will also delve deeper into how we used neon's geo distance function. We will showcase our first pure Rust microservice in the form of our analytics worker.

Rust from a Frontend Perspective

Improving the performance of existing functionality allowing us to do more in the browser at native, I will also talk about the rules engine used in the dynamic player to push requests to the server to get a response. This can be slow and hard to scale because we need small bursts of high performance, moving to the browser means performance for the user improves and can reduce the burden on the server.

Who's coming?

Attending Members