Product research doesn't have to be difficult, take a long time, or cost a lot of money. This talk will lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Topics will include: Recognizing common research pitfalls, identifying an insight-making mindset, formulating the right questions, and inspiring action to ensure the team has the clarity to move forward.
C. Todd Lombardo is a data nerd, design geek, and product fanatic all rolled into one. He’s currently the VP of Product & Experience at Openly, an insurance-tech startup. He’s led in-house product teams and consulted for many well-known product teams such as TripAdvisor, LogMeIn, Spotify, New York Times, BBVA, and more. As a “pracademic” he serves on the adjunct faculty at Madrid’s IE Business School, and Baltimore’s Maryland Institute College of Art (MICA). He has co-authored three books in the product and user-experience design areas: Design Sprint (2015), Product Roadmaps Relaunched (2017), and Product Research Rules (2020) published by O’Reilly Media.
Being a Product Owner should be a rewarding and challenging experience when you are able to execute the role in such a way that allows your organization to grow, the teams to be truly self-managing (in the way agile intended) and to develop a product that customers and users alike love.
Sadly, in many organizations, this is a goal and not a reality, but why? When the role of Product Owner meets the (let’s say, traditional) needs and expectations of an organization the role often loses the fundamental characteristics and responsibilities that make it so powerful.
In this talk, Ben will explore some of the most detrimental systemic effects that can arise when the role is not understood correctly or carried out poorly and how these effects can destroy any dreams or success when attempting agile at scale.
Founder, Sheev Ltd