We are delighted to be joined by a guru on the subjects of usability, software, design, and research — the awesome Jared Spool!
6.15pm: Virtual Beer - networking
6.30pm: Welcome - David Denham
6.35-7.20pm: The Power of Outcome-based UX Metrics - Jared Spool
Most folks do it wrong. They grasp at easy-to-reach metrics. They set arbitrary targets, based on (often unknowingly) miscalculated baselines. They focus on internal business objectives. And they fail to achieve their objectives, without ever really knowing why.
When you measure UX effectively, you focus on customer and user outcomes, not on outputs or proxy behaviors. With the right metrics, you can detect how often your user base succeeds because of your great work. And learn right away when something is preventing that success.
In this live discussion, Jared will show you how product teams have reached success directly by focusing their attention on outcome-based UX metrics. You’ll walk through a simple framework that connects the users’ experience to the work of the team. And you’ll explore which tools and techniques work (and how many of the popular measurement tools fail).
Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE.