Meet up

E100 - Craig Price - Perfecting Customer Experience by Perfecting Customer Engines with Data Science

Sunday, 15th May, Online Meetup

This meetup was organised by The Analytics Show in May 2022


Meet Craig Price Craig’s Role as a Data Science & AI Leader at Suncorp Group

Craig Price is the Group Head of Data Science & Artificial Intelligence Centre of Excellence at Suncorp Group. For over 100 years, the Suncorp Group has been building futures, offering insurance, banking and wealth products and services through some of Australia and New Zealand’s most recognised financial brands. Their portfolio of brands includes AAMI, GIO, Suncorp Bank and Vero. Suncorp Group Limited is a top 50 ASX-listed company with over 9.5 million customers and 13,000 employees. They have been an ‘Employer of Choice for Gender Equality’ for six consecutive years, and in 2019, were awarded Silver Employer Status at the Australian LGBTI Inclusion Awards and the Susan Ryan Age Diversity Award.

Craig’s Other Work in Finance, Actuarial, and Data Science at Suncorp Group ​ Craig works with The Data Science & AI Centre of Excellence at the Suncorp Group to maximise the value that Suncorp gets from its investments by turning data into tangible business value. He manages a team of data scientists and analytics professionals building innovative solutions for market leading brands like AAMI, Suncorp, GIO, and Apia.

Prior to this role, in Craig’s 20+ years with the Suncorp Group, he has taken on the roles of the Principal Actuary for Workers’ Compensation & CTP as well as for Motor Insurance, the Executive Manager of Personal Insurance Pricing Analytics, Modelling Acceleration, and Data Science. More recently, Craig was the Head of Data Science for Analytics & Business Engagement. Outside of work, Craig is passionate about making a difference in community development, disaster relief, and educating children through opportunities from STEM.

Perfecting Customer Experience by Perfecting Customer Engines with Data Science

In this exclusive analytics podcast episode, Craig shares:

  • His experience volunteering at ADRA Australia
  • His role as the Group Head of Data Science & Artificial Intelligence CoE at the Suncorp Group
  • The importance of having the Centre of Excellence model for data science and AI at an organisation like Suncorp
  • What the financial service industry can do to win the long game
  • If models like Next Best Action and Next Best Offer to reduce the churn rate could be incorporated into the next generation of customer engines and experience
  • Embedding data analytics for better customer experience
  • How this is different from traditional customer segmentation
  • How the role of intelligent automation converges with his work in perfecting the customer experience
  • Putting together multiple teams to create a powerful customer engine
  • How FSI can replicate the customer experiences of big companies like Google and Amazon
  • If these points will become important add-ons for the Customer Data Platform in the near future
  • His advice for other companies in the industry to get started using intelligent automation and data analytics to build better customer experience
  • Key lessons from his experiences in building these customer engines and platforms

Who's coming?

Attending Members