Meet up

Business Analyst, Product Owner, Product Manager, Spy!

Wednesday, 17th April at Skills Matter, London

This meetup was organised by Skills Matter In The Brain in April 2013


Business Analyst, Product Owner, Product Manager, Spy!

In many cases Business Analysts are working undercover as Product Owners and Product Managers. Not that there is any shortage of pretenders to the crown: Customers, Sales, Developers, any-old Manager and others all want to usurp the incumbent requirements guardian - be they Business Analyst, Product Managers, Product Owner, System Analyst, Analyst/ fact, that is half the problem, whose job is requirements anyway?

In this talk, Allan Kelly will attempt to disentangle these roles and explain where companies are making mistakes in their approach to the requirements role; why Business Analysts need to change, what exactly a Product Manager is and what UK start-ups can learn from Silicon Valley about requirements.

Allan Kelly

Allan Kelly helps companies large and small enhance their agility and boost their digital offering. Clients include: Virgin Atlantic, Qualcomm, The Bank of England, Reed Elsevier and many more small innovative companies you've never heard of. He invented Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. He is the author of "Dear Customer, the truth about IT" and books including "Project Myopia", "Continuous Digital", "Xanpan" and "Business Patterns for Software Developers". His blog is at

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