A story about the problems we faced modelling state and recording state changes at GoCardless and how we generalised our solution to those problems into a new gem, Git Hub Statesman

Derek Hill is relatively new to Ruby, but has got lots of experience in marketing. Over the last two years he has spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project. In the consumer goods industry marketing is a discipline, with structured ways of working through it. He will demonstrate that this structure works well for tech startups, and give you a practical checklist you can apply.