Derek Hill is relatively new to Ruby, but has got lots of experience in marketing. Over the last two years he has spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project. In the consumer goods industry marketing is a discipline, with structured ways of working through it. He will demonstrate that this structure works well for tech startups, and give you a practical checklist you can apply.
Derek Hill has 15 years marketing experience with Unilever on brands like Axe, Surf and Dove. Most recently Director – Return on Marketing investment. As well as a specialist in the design and deployment of user-friendly apps and metrics which help big organizations be agile and responsive in the market.
Ismael is a developer at Thoughtbot London. Ruby and Go, he can talk about APIs for way too long.