I am developer who started a web application development consultancy. This talk is about the story of the business so far, some business basics I had to learn for the business to survive, and things you can do to better understand business, whether or not you intend to start one yourself.

Connascence is a useful software quality metric that helps you identify the types and strengths of coupling within a system. I will show you how to assess connascence and I'll suggest how using the metric can help you improve the quality of your code.