Meet up

Kent Beck on Explore, Expand and Extract (3X)

Tuesday, 7th March at CodeNode, London

This meetup was organised by eXtreme Tuesday Club in March 2017


Kent Beck on Explore, Expand and Extract (3X)

Product development proceeds in three phases:

Explore– the risky search for a viable return on a viable investment through experimentation. If you’re lucky, one of your many experiments turns out to be unexpectedly successful, which leads to:

Expand– now things are going nuts (think Pokemon Go or Facebook Live Video). Now, all you have time for is to eliminate the next bottleneck just before it derails you. Once growth becomes routine, it’s time to:

Extract– now the shape of the problem and solution spaces are clear. One euro in equals three euros out. Playbooks emerge, economies of scale matter: delivering the service at lower cost is more profitable.

While that is 3x in a nutshell, it has many more layers that can challenge how we percieve models of software and product development. In this workshop you'll go on a journey with Kent to challenge your thinking, and his, on product development, software development and more – with 3x.

We welcome all software development newbies, practitioners, and experts to discuss topics of interest over drinks.

Follow @extremetuesday on Twitter for announcements and updates, or use the hashtag #XTCLondon to find and share insights.

Kent Beck

“For each desired change, make the change easy (warning: this may be hard), then make the easy change.”

Kent Beck hates writing biographies. Guitarist, singer, storyteller, walker, poker player, programmer, artist. Original signer of the Agile Manifesto, author of the Extreme Programming book series, rediscoverer of Test-Driven Development, and inspiring keynote speaker. Helps geeks feel safe in the world.

Thank you to our sponsors and partners


Who's coming?

Attending Members