Pretty much every web developer seems to know at least something about Google Analytics and how to use it in a web context. Within the app development landscape, it seems that Google’s “equivalent”, Google Analytics for Firebase, is rather under-utilised by app developers. Firebase Analytics has been around since mid-2016 and allows fine-granular analysis on user behaviour by segmentation and audience management.
This talk will provide an introduction in how to use Firebase Analytics in the context of app development. The focus will be on Android with code samples in Kotlin and Java but will also contain a couple of brief side-steps into what’d be different for iOS- and Unity-developers.
Library setup and basic integration
Google Analytics events vs. custom events
Managing and tracking user properties
Firebase Analytics projects and reporting on them
Integration with Google Tag Manager and other Firebase products
I work as a Software Solutions Architect for Ventego Creative in Wellington, New Zealand. I co-founded the company with two partners and I'm also the CTO of Zen Ex Machina, a startup in the fields of digital & user experience consultancy based out of Canberra in Australia.