Expert Overview

Edward Upton is founder of LittleData, with a background in both technology and business strategy consulting. He speaks on topics such as web analytics, product management, agile development, UX, and data-driven strategies for small growing startups and big businesses alike. He lives in London and Wiltshire.

His background is working as a Google Analytics consultant, senior product manager at Macmillan Education and Government Digital Service, and an advisor to other tech companies on sales, product development, acquisitions (commercial due diligence) and technology.

Edward also writes his own code, using Javascript and Meteor as a full-stack development framework.

He has presented at Bettr, The Refinery, Innovation Warehouse, MeasureCamp, TechHub, Outreach Digital, WeWork, and Headspace.

Take a look at LittleData's blog here.

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