A multi-purpose developer/engineer working mostly with Ruby these days, but with experience in C++, C#, Prolog, and an assortment of others, including a little bit of Clojure dabbling.
Talks I've Given
An A/B test is for life, not just for Christmas
Featuring Simon Coffey
A/B tests are simple: you have a change you want to make; you define what "conversion" is; you randomly show the change to half your users, and see if "conversion" goes up or down with the change. But what if the effects are more complex?