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In this talk you will focus on the challenges faced in moving from a communication strategy based around the timings of production and distribution of catalogues towards a more individually personalised strategy fit for a fast-paced online retailer and the techniques and models used to achieve this goal.
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Reinventing Shop Direct’s customer contact strategy
Simon Hill is a Lead Data Scientist at Shop Direct and has 18 years of experience in building, monitoring and applying predictive models to target CRM activity in retail.