In the intervening years, Yali's thought a lot about how difficult it is to ensure that use user data ethically. In this talk, he hopes to share some of that thinking and encourage a debate and brainstorm about what we can do to ensure data is used more ethically.
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Enabling companies to track user interactions across platforms and channels: A startup founder's ethical dilemmas
Yali is the co-founder of Snowplow Analytics: an open source platform that enables companies to track their users across multiple platforms and channels.