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Focus on the user, all else will follow. The splendid user-centric ideology strongly advocated by the Google Design team that - at a glance - makes perfect sense, but take a step back.
What empowers us to classify over a billion users, from varying backgrounds and cultures and upbringings; of different ideologies and visions and ages, as one single user and then go on to design for that user?
While doing so produces a user experience better than most, it is still far from the ideal curve, which can also be achieved by morphosis in design - adapting the user interface and experience in accordance with usage patterns.
This session aims to cover the various techniques and outputs involved in it, allowing apps to provide an experience tailored for its current user, eliminating possible bottlenecks and hurdles along the way.
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