The ENS (Ethereum Name Service) offers a secure & decentralised way to address resources both on and off the blockchain using simple, human-readable names. Just as DNS (Domain Name Service) resolves 126.96.36.199 to 'google.com', ENS resolves '0x5ffc01...' to 'makoto.gitcoin.eth'. ENS has been live for over one year, handling over 180k names, and consistently ranking top 5 at https://dappradar.com. In his talk, Makoto will discuss why ENS was created, where you can find it, the challenges and solutions, and the history of the ENS INO (Initial Name Offering).
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ENS is Everywhere
A developer at ENS (http://ens.domains) currently working DNS integration into ENS. The founder of BlockParty (http://noblockno.party). The organiser of London Ethereum Codeup (http://meetup.com/london-ethereum-codeup), a monthly study group to learn Ethereum coding over beer.