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When launching a new product or building an MVP, product market fit is the key to success. However, from persona creation to KPIs, you have a habit of falling back on to practical, pragmatic goals and data.
Whilst this can help with business clarity, it pulls you further away from what really matters, the humans using our product. So how do you drive progress, whilst still retaining empathy and engagement with the people we need to keep our products afloat?
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People put the P in Persona - Humanising the Research Process
Roisi Proven
Roisi is currently the Product Manager for Gower Street Analytics, a data science company helping the film industry make data-driven decisions. She has spent over a decade in tech, working across the entire ecosystem in test, design and management. She is passionate about human-centric Product development and looks to facilitate greater empathy within the industry. Roisi loves cats and hates talking about herself in the third person