Track Lead: What Goes on in Brains: How an Understanding of Neuroscience Makes a Difference When you Advocate Agility
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Although this won’t be an academic lecture, it will be based on two case studies where an understanding of neuroscience has been used to inform messages about change and management styles.
Kate will introduce a different approach to communicating what you believe is in the best interest of your customer, your company and your team. She’ll also explore how to better respond to the concerns that your leaders and managers face through adapting your messages to fit their biological reactions to information. You’ll learn ways to evaluate what you say before you say it, and prepare for how people may react to your information. You’ll learn how to adapt what you have to share into a more relevant and meaningful message that people are more likely to understand and will want to support and share with others. Kate's goal is for you to learn a few techniques and immediately apply these to change your situation for the better.
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Track Lead: What Goes on in Brains: How an Understanding of Neuroscience Makes a Difference When you Advocate Agility
Kate Gray
Kate’s diverse roles have included investing in start-ups and scale-ups; board-level consulting on transformation, innovation, business development and brand; executive coaching, communications strategist; and senior roles in transformation, brand, and business development with global corporations. She works with agility to ensure a focus on delivering value to customers. She is often recruited into situations that demand an injection of focus and energy to build momentum, and require diplomacy to achieve consensus among disparate interests.