Track Lead: Brainstorms are Dead! - How 'Design Sprints' are Revolutionising 'Design Thinking' and Helping Companies Solve Big Problems and Test New Ideas Quickly

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These meetings go like this...

• "I have a solution"
• "Let's do it!"
• "That's a terrible idea"
• "No, let me explain..."
• "I have another solution"
• "Ooh I like that one"
• "I like the first one"

...

As humans you are wired to debate in this frustrating cycle of solution - critique - solution that usually ends either once everyone has had their say, everyone is exhausted or the next group of victims arrive for their next meeting.

Brainstorms and unstructured processes for anybody who's experienced them clearly don't work. Yet in the desire to emulate the "innovation" and success of the Apple, Google, & Facebook's of the world, you see this type of activity coupled usually to a lengthy drawn out design process entirely removed from the notion of agile, iterative development.

There is though a new design thinking 'process' that can work for every team or organisation and enable 'design thinking' ideas to be applied to any problem, product or process that can fit with agile teams and ways of working.

In this talk, Paul will look at the 'Design Sprint' process popularised by a New York Times bestseller authored by Jake Knapp of Google Ventures. You'll see how it's changing the way many companies (including Apple, Google & Facebook) are working and how it can be used by any organisation to solve almost any problem.

You'll see how it works and the secret weapons it deploys to reduce and compress the ideas of 'Design Thinking' into an actionable and repeatable process that any team can follow.

In addition, you'll walk through the "Lightning Decision Jam" - a relative that any team can get started with at their next meeting or retro. This technique takes the same principles, reduces it again making it a powerful tool for running almost any meeting.

About Design Sprints:

“The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers”

-Jake Knapp, Author of SPRINT and one of the inventors of the Design Sprint

About Design Thinking:

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

• Tim Brown, CEO of IDEO

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