Learning in Product: How Wrong are You Ready to Be?

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While many Scrum teams talk proudly about progress, fewer engage is rich discuss about product. Many teams who become more confident in progress, or getting work done, often embrace the more ambiguous question of product, or “Are we meeting the needs of our customers”, with some customers buying, by paying for subscriptions, and others buying in, by showing (and glowing about) their use of the system.

In this session, I’ll share experiences helping companies adopt a customer and product / services approach. From small digital product companies to large enterprises who are IT focused, I will present an approach for moving to or augmenting an existing move towards impact driven work.

Topics that will be covered include: mapping teams to products and services, early product discovery, blending product discovery and product delivery, and if there is enough time, ideas for doing these things at scale. If we run out of time, there is always the hallways, where some of the best conversations take place. Feel free to stop me and chat me up. All I ask is that you bring your curiosity and skepticism, but leave any cynicism behind.

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