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In 2014, the REA Group came to YOW! in Melbourne and showcased their work with VR partner Zero Latency, who they had met (and helped fund) through a Pozible campaign. What the hell did shooting zombies have to do with a property portal? Was Unity the new Ruby on Rails? Two years later realestate.com.au has the first production-ready virtual reality property media, has test-launched augmented reality print adverts and property signboards, while Zero Latency has won the race to be the global leader for multi-player VR gaming.
All that emerging technology might sound like fun (shooting zombies certainly is), but the reality can be a lot of wasted time and frustration as you try to anticipate where the technology will go – perhaps in a matter of weeks, then your platform is gazzumped, and your code is legacy. ‘Dark alleys and dead-ends’ will distill two years of experience building around emerging technologies, including VR, AR, 3D Scanning & 360 video.
Those last two years have been a hell of a journey. There have been many lessons, failures and triumphs from the team’s earliest experiments with Oculus DK1, making people violently nauseous, resolving the challenges of making people comfortable in VR, to the UX challenges of building a VR property experience. Let alone integrating code from a new world of software into well-known build systems, ensuring scalability, and managing instant legacy.
This talk will save you making some of those same mistakes.
VR, Virtual Reality, Oculus Rift, HTC Vive, GearVR, Matterport, 360° Video, UX, AR, Augmented Reality
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