Decoding Design: Because You Are Not "Just Like Your User"

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At this very moment, there are over 5 billion people tapping and swiping on their mobile phones in every corner of our planet. There are people in Sri Lanka tapping and swiping, South-Africa, Ecuador and Tanzania. The Albanias and Swedes, also busy tapping and swiping.

As a technologist, your aim in life is to capture as many of these tappers and swipers as you can. Given that there are only about 22 million developers in the world, it is likely that the tappers and swipers will not at all be just like you. Building a product for people like you, therefore, greatly limits the size of your total addressable market - which in short, is really bad business.

We know that startups co-founded by designers are far more likely to succeed. But why is this? What exactly do these mysterious Design Creatures do, and more importantly, what can you learn from them to help your product win the tapping and swiping game?

Join Anna for an entertaining, practical and example packed presentation that will absolutely change the way you view the role of design in the making of your next product.

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