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Many companies struggle to truly innovate after they become larger and more established. Typically they develop risk averse environments that hinder the very entrepreneurial thinking and action required for radical change. One strategy to address this is for the enterprise to found a separate startup business.
A large Australian retailer pursued this strategy. As an original member of that startup I will describe our experiences with the inherent cultural and technological differences between the two businesses. An enterprise startup can provide the benefits of business agility, moving faster and exploring different directions. However the benefits come with many challenges so I will conclude with major lessons learnt.
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