The good thing about standards is that there's always room for one more

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How does a small Australian email company like Fastmail compete with such dominant players like Google or Office 365 or Apple who have the clout and market presence to do what they like, forcing everyone else to conform to their whims?

Come and hear a tale of David vs many Goliaths. Learn why we decided to build a new email standard - JMAP - and the process of getting that turned into an RFC. You'll hear about the pitfalls and joys of navigating the standards body IETF to get the standard ratified, and the challenges we still have ahead.

Maybe you, too, have something you'd like to turn into a standard?

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