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You've adopted the latest in upstream design thinking and Lean discovery practices, and taken an agile approach downstream to deliver your products quickly and with high quality. However, something still feels amiss - it feels like you're stuck in a feature factory, and what you ship to production doesn't quite have the impact you expected. In this talk, David & Dionatan will share their experiences and suggestions to answer the question: "What happens after you ship?" We will explore concrete patterns to shift from focusing on outputs to outcomes. Enter the era of The Third Stream.