Radically Rethinking OKRs

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Popularized by Google’s financial success, OKRs have been widely adopted by companies to communicate goals and measure progress. We’ve come to believe that OKRs and goal-setting is the key to scaling our products and companies.

In reality, most companies implementing OKRs see a series of unfortunate side effects, and several studies have confirmed how goal-setting can be detrimental to innovation. OKRs often cause the product disease Hypermetricemia. In this interactive session, we’ll talk about the symptoms of Hypermetricemia and how you can get the same benefits of OKRs while avoiding the unintended consequences. We’ll discuss radical ideas that challenge conventional wisdom on goal setting. You’ll walk away with practical tools to align your teams on the impact you want to create and measure progress along the way.

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