Zero Waste User Insights

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We care more and more about the environment, but why do we pay so little attention to our cognitive resources? We are overloaded with information, which is why it is so important to extract the most valuable knowledge for decision-making from the wealth of data.

In the field of product development, we do user research, behavior analysis, and others, generating a great deal of data. So do we need more data? We definitely want it, but what we need is to manage it properly. I would like to share with you my approach to the research economy and how to get the best insights from a huge bunch of data.