The Minimal Viable Offer: How to Define & Validate A Product Strategy With Real Customers Without Building A Thing

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The product landscape is now hyper-competitive.

There are 10x more websites & apps than there were just 10 years ago.

That means you can't just build an MVP and expect it to be used.

Modern users demand better.

That's where the Minimal Viable Offer comes in.

Products fail because they fail to escape competition.

In this talk, I will outline how you can escape competition by validating whether you product is uniquely valuable BEFORE building a thing, as well as discussing why this is an essential skill for all aspiring product leaders.

This is a process we have taught hundreds of PMs to use - many even generating revenue from an idea within 2-3 weeks & with zero cost.

And a process we'll be compacting into this hands-on, actionable talk.