(Product) Detective Stories

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Despite an overall increase in the "UX maturity" of companies and organizations, many design and research departments are still being treated like inhouse "service providers". This legacy mindset demotivates teams and, more importantly, makes it hard to unlock the real value of a user-centered organization to create delightful products powered by innovation.

That's why I've decided to rebrand Product Design and Researchers as "product detectives" who chase down the clues and test the theories that help companies solve the mystery of better products. In this talk I'll share my strategy for applying this new way of working and selling it internally.