Platform or Product? The choice is yours!

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Organisations and the people within them tie themselves in knots through the inconsistent and at times sporadic use of terms such as "Platform" and "Product" often resulting in these being nothing more than useless jargon. The problem with this? If an organisation has agreed to have a "Whole Product Focus" or "Platform First" focus if no one knows and agrees upon what the terms mean we get nowhere quickly.

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