Who knows best?

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An exploration into the how companies can deliver what is best for their Customers. For a long time, discerning what is right for Customers had been the responsibility of various teams in the business. However, in this digital-native era knowing what is right for one's Customers has become increasingly difficult - why? Because Customer motivations and expectations are evolving at a rapid pace. Join on this journey where we try to answer - who knows best?

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