Product Innovation with Lean Experimentation

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With new technologies increasing the pace of innovation every day, companies demand a constant supply of fresh ideas. These ideas will then be turned into products to drive customer value. However, not all of these new products will be successful capturing market share and some will fail to make an impact in the market. Now the questions is, How can we predict the future of an idea? How do we know which idea worth our time and investment? The answer is we can never be 100% sure but there are techniques to help us find the right direction and have more confidence in our idea. This talk is about about how Lean Experimentation can help to reduce the risk of product failure . I will be talking about how to make more informed decisions throughout your innovation journey by getting data from small, quick experiments from the very beginning.