Managing the Risks of Product Innovation - Don´t Call it Fate and Make the Unconscious Conscious

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Between 70 and 90% of all new products fail. Almost 2/3 of all startup investments lose money. Not surprisingly, organizational resistance to risk is the No. 1 barrier for innovation. So, what’s the conclusion? Not investing in innovation? Well, that could even be more fatal…

During this presentation, Marcus will share several frameworks and tools for assessing and managing the risks of product innovation.