Innovation is a top priority in most companies — it has been for decades. Yet it’s still a highly unpredictable process. And now, more than ever, it’s important to take the guesswork out of innovation.
As a result of the pandemic, people are rethinking their products and their go-to-market strategies, and getting it wrong is no longer an option.
The stakes are just too high.
Time is of the essence.
The problem is that most businesses still approach innovation in a way that dooms them to likely failure (over and over again, if you’re failing fast). Depending on your source, between 70% and 95% of all new products fail.
In this session, Tony Ulwick will teach you the innovation process that has been battle-tested for over 30 years and turns innovation from an art to a science.
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Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn.