SkillsCast
About the Speaker
A SkillsCast for this session is not available.
In this exclusive analytics podcast episode, Craig shares:
- His experience volunteering at ADRA Australia
- His role as the Group Head of Data Science & Artificial Intelligence CoE at the Suncorp Group
- The importance of having the Centre of Excellence model for data science and AI at an organisation like Suncorp
- What the financial service industry can do to win the long game
- If models like Next Best Action and Next Best Offer to reduce the churn rate could be incorporated into the next generation of customer engines and experience
- Embedding data analytics for better customer experience
- How this is different from traditional customer segmentation
- How the role of intelligent automation converges with his work in perfecting the customer experience
- Putting together multiple teams to create a powerful customer engine
- How FSI can replicate the customer experiences of big companies like Google and Amazon
- If these points will become important add-ons for the Customer Data Platform in the near future
- His advice for other companies in the industry to get started using intelligent automation and data analytics to build better customer experience
- Key lessons from his experiences in building these customer engines and platforms
