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Developing a successful product is not down to luck, a stroke of genius, or just trying hard enough. While these factors are helpful, product success starts with developing the right product strategy. Sadly, many teams do use effective strategy practices product strategy and are therefore not able to make the right strategic product decisions.
In my talk, I'll discuss how you can get the product strategy right. I'll explain how the strategy relates to the vision, the product roadmap, and the product backlog. I'll describe how the strategy is adapted to leverage opportunities and spot threats early, and I'll share who should own and who should contribute to it.
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